Securing strong intellectual property rights is essential for consumer goods – such as household items, food and beverages, and cleaning supplies – in order to protect brand reputation, maintain a competitive edge, and safeguard the consumer from counterfeit goods.
Why Gateley IP?
Our team has extensive industry knowledge and experience, with many of our patent and trade mark attorneys having previously worked in-house for international retailers and world-renowned leaders in consumer goods.
We have had first-hand experience of the challenges facing the consumer goods sector and will work with you to ensure the IP protection and advice provided adds long-term commercial value to your business. We secure IP rights for your products to allow for differentiation in crowded markets, to build brand reputation and to prevent lookalikes.
What do we do?
We provide IP protection and advice encompassing trade marks, designs, and patents in the UK, Europe and throughout the world.
We conduct clearance searches, draft and prosecute applications, and deal with any objections during the application process. We are also adept at manging large international IP portfolios, including overseeing renewals, monitoring for infringement and handling the assignment of ownership.
We manage social media infringement actions including handling social media takedowns and brand enforcement across third-party selling websites such as Amazon, eBay and Etsy. We also assist with enrolment into the Amazon Brand Registry programme and help with the enforcement of brand owners’ rights via the pPlatform. Our trade mark attorneys have extensive knowledge of Amazon programmes important to brand owners, such as Transparency, and can advise and assist through the adoption of such programmes for businesses.
Technical specialisms
- Packaged food
- Beverages
- Fashion and clothing
- Household items
- Electronics
- Nutraceuticals
Relevant sector experience
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Managing the IP portfolio of a leading UK manufacturer of soft toys, reviewing their portfolio to identify gaps in their current protection, and filing approximately 30 new trade mark applications, as well as 250 new registered design applications and 2 new patent applications within the space of 12 months.
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Settling a number of potential oppositions for one of Amazon’s top 100 global sellers worldwide, and encouraging a number of third parties to withdraw their trade mark applications and/ or to restrict their use accordingly.
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Advising a leading UK plant-based gut health brand operating in a highly-competitive FMCG market on a range of IP matters, including copyright, designs, and licensing, as well as securing registered trade mark protection across the UK, Europe and overseas territories for its house brand and its other sub brands.